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26 Jul / An Experiment In The Naming of Things

I am running a little social experiment based on my hunches about why some of my portfolio posts are getting far more traffic than others. My most popular post is K & J’s wedding – to my surprise, clearly, because it is off to the side – and for the longest time I thought it was because people liked looking at wedding things. But is this really the case, or is it getting far more hits because it is exceptionally clear from my home page what kind of project to expect when the square icon is clicked? We shall see: I’ve now made all my portfolio posts painfully clear at the outset, outlining each project title with my specific contributions. I wonder if this will change things… time to watch my site stats like a hawk over the next few weeks.

In other, more graphic design-related news (versus that of the science of human psychology), I am excited to be embarking on a new brand identity project with a student group based out of Harvard!

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