03 Jul / Diving into Disney
This blog post was originally written for Northwestern University’s EPICS Blog.
Walt Disney famously said, “All our dreams can come true if we have the courage to pursue them.” For me, picking up and leaving Evanston had been one of the most intimidating things I’d ever had to do. But doing it led to one of the most incredible experiences I’ve had in my life – interning for Walt Disney World Resort in Lake Buena Vista, Florida.
Since I’ve been here, many of my friends have asked me what is like working for Disney. “For one, I never have to explain what the company does,” is what I usually say. In truth though, I’ve been having a blast. As part of the External Communications team, I’ve been actively engaged in writing, research, and content planning – all the things that make up a solid media relations internship.
But what’s made my time here truly one-of-a-kind has been the opportunity to be part of such an incredible variety of meaningful experiences: I’ve produced a video featuring Disney employees (here called Cast Members) talking about their moms. I’ve assisted in a live broadcast of Good Morning America. I’ve written a story that got picked up by a local TV channel about Princess Belle reading to preschoolers. I even helped build a neighborhood playground as a Disney VoluntEAR. And, as of earlier this month, I can officially count myself one of the first to ride Magic Kingdom’s highly anticipated newest attraction, Seven Dwarfs Mine Train, as part of an international press event attended by more than 250 media.
“The one thing that ties it all together is the desire to tell compelling stories with humor and heart. This… is the driving force of what Disney does.”
I suppose the one thing that ties it all together is the desire to tell compelling stories with humor and heart. This principle is the driving force of what Disney does, and stems the legacy Walt himself left behind. For me, it meant learning early on how to write a press release or a Facebook post with an understanding of what moves people. Here, the power of a good story is never underestimated.
One last thing – I’ve found it amazing how easy it is to reach out to other Cast Members, despite the company’s sheer size. In fact, it is part of the corporate culture to allow for opportunities to meet other professionals, something I’ve seen people do with much enthusiasm. After all, the range of roles at Disney is so broad and diverse that there is great deal of interest in what others do. There is almost a sense of kinship in the way people within Disney regard each other – I’ve never seen anything quite like it.
Ultimately, my time at Disney has been immensely energizing, and an unmatched experience. There is just so much to learn here, and the best part is, your work makes a real difference, both within the company and out in the community. I suppose it isn’t unexpected that Walt Disney himself said it best:
“Most of my life I have done what I wanted to do. I have had fun on the job.”